FF4500?

Sure. It's not a real Pantone® color. I get it. It's really the hex code for "orange-red". The swatch image was just a clever ruse. I sure fooled everyone, didn't I?

To get technical, in a RGB color space, hex #ff4500 (also known as Orange red) is composed of 100% red, 27.1% green and 0% blue. Whereas in a CMYK color space, it is composed of 0% cyan, 72.9% magenta, 100% yellow and 0% black. It has a hue angle of 16.2 degrees, a saturation of 100% and a lightness of 50%. #ff4500 color hex could be obtained by blending #ff8a00 with #ff0000. Closest websafe color is: #ff3300. You can learn ALL about it over here.

It's close enough for funk.

What is this?

Honestly, I'm not sure. It started somewhere back in 2006, before all of the youths took over the internet with their nintendos and their mememes.

Who runs this garbage?

There's another ff4500 over at ff4500.red, but that person is in the UK, and is definitely not me. They do, however, have some interesting things over there. Why not check them out? Here in the CONUS, it's business as usual. Also, this is me.

Why in the world?

Why not? I have a bad habit of buying stupid domain names. Some I keep, others fall by the wayside and I don't renew them. This is one that I like, so I use it for things. Also, why not? Don't you have something better to do with your time?